Visited your stand
Follows up with people who stopped by your stand and shared their details, while the conversation is still fresh.
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Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Subject lines
- Good to meet you at the retail show(used in the template)
- Good to meet you at the show
- Following up from our stand
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
Good to meet you at the retail show
Hi {{first_name}}, Thanks for stopping by our stand at the retail show this week. I hope the rest of the event was worth the trip. You mentioned the tills at {{company}} struggle when the internet drops. That's exactly what our offline mode is for, and I'm happy to show you how it works on a short call. Would next week work? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: Good to meet you at the retail show
Hi {{first_name}}, If a call is too much this week, I can send a two-minute video of the offline mode instead. Would that help? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a point-of-sale system company that exhibited at a retail trade show.
When to use it
Within two working days of an event, to people who left their details at your stand.
Why it works
- A quick follow-up arrives while they still remember the conversation.
- Recalling what was discussed (if you noted it) makes it personal.
- Offering the thing they asked about, instead of a generic deck, keeps it relevant.
How to adapt it
- If your team noted what each visitor asked about, import it as a custom field and use it in the second paragraph.
- Send from the person they actually spoke to, if possible.
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