Do we need open tracking?

No. Tracking is optional per campaign and off unless you turn it on. Opens are estimates either way; replies are what count.

Can we send from our main domain?

You can, but many teams use a separate domain for cold email so their main domain’s reputation stays separate. The domain checker shows SPF, DKIM and DMARC for each.

Is there a per-seat price?

No. Invite the whole team; you pay $1 per 1,000 emails sent from a prepaid wallet.

Outbound that plugs into your product data.

SaaS teams usually already know who they want: companies of a certain size, in certain countries, using a certain stack. Inboxed targets that list, sends from your own mailboxes, and streams every reply, meeting and click into the tools your data already flows through.

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Inboxed for saas is a good fit if

You sell to businesses and have an ideal customer profile by size and region
Your data lives in Segment, a warehouse or Postgres
Product, marketing and sales all want to see outbound results

The workflow in Inboxed

What you’d use, and how it fits together. Everything here is in the product today.

Targeting by country and company size

Set workspace-wide or per-campaign targeting by country, region or city and company-size bands; leads outside it aren’t emailed or charged.

Events into your stack

Send replies, meetings, bounces, clicks and hot leads to Segment as track calls, or as rows into Supabase, Airtable or Google Sheets.

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Website visitors

Add the visitor snippet and connect Snitcher or IPinfo with your key to see which companies read your site.

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Steps in the lead’s language

Write a step in several languages; each lead gets the version that matches their language.

Branch on behaviour

Send a step only to leads who opened, didn’t open, clicked or didn’t click, with open and click tracking turned on for that campaign.

Deals and revenue

Track deals your cold email started, see revenue by campaign, step and mailbox, and sync deals two-way with HubSpot, Pipedrive or Salesforce.

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API and webhooks

Create campaigns, add leads and read replies over the REST API, or get signed webhooks for new replies.

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Set it up

Connect two or three mailboxes on a secondary domain and let warmup run.
Set targeting (countries, company sizes) in Settings or on the campaign.
Import your target accounts or push leads in over the API.
Connect Segment or Supabase so every event lands next to your product data.
Launch an A/B test of two subject lines and let the winner take the rest.

Example, not a customer story

Example: trigger-based SaaS sequence

An illustrative outline we wrote. Replace the trigger with one you can see in your own data.

Day 01. TriggerReference a public, specific trigger (a new role posted, a launch, a tool they use) and the one outcome your product changes for that role.
Day 32. Show, don’t tellSame thread: a 60-second walkthrough link or a one-page PDF ({{document:Name}}) for that use case.
Day 63. Opened, no replyStep condition “opened”: a question about how they handle it today.
Day 104. BreakupNew thread: offer a trial or a short call, and say this is the last email.

What it costs

Inboxed charges $1.00 per 1,000 emails that actually send, from a prepaid wallet. No plan, no seats. Building, launching, warmup and verification are free.

Two SDRs

2 SDRs × 3 mailboxes each × 30 emails a day × 22 sending days = 3,960 emails

3,960 ÷ 1,000 × $1.00 = $3.96 a month

$3.96/ month

Growth phase

5 SDRs × 4 mailboxes each × 30 emails a day × 22 sending days = 13,200 emails

13,200 ÷ 1,000 × $1.00 = $13.20 a month

$13.20/ month

These are worked examples with round numbers, not averages. They assume every email sends; unsent emails and leads that fail verification cost nothing. Mailboxes and domains are paid to your email provider and registrar, and any AI or data-provider keys you connect bill on your own accounts. The smallest top-up is $5.00 (5,000 emails); credit never expires and isn’t refundable. How pricing works.

Compliance notes

The rules that come up most for this kind of outreach, summarised from the sources linked. This isn’t legal advice.

EU and UK: record your lawful basis and tell people where you got their data

Cold B2B email to named people usually relies on legitimate interests (GDPR Article 6(1)(f)). When data didn’t come from the person, Article 14 asks you to tell them, at the latest in your first message, who you are and where the data came from. Article 21 lets anyone object to direct marketing at any time, and you must then stop. Every Inboxed lead stores its source and lawful basis (legitimate interest by default, or consent or contract), and Erase this person keeps only a hash so they’re never emailed again.

US recipients: CAN-SPAM has no B2B exception

The FTC’s guide says the law makes no exception for business-to-business email. Every commercial email needs accurate headers and subject lines, a valid physical postal address, and a working opt-out honoured within 10 business days. In Inboxed, set your company name and postal address once under sender details, keep the unsubscribe footer on, and every unsubscribe is added to your suppression list automatically.

Canada: CASL needs consent, and published addresses have conditions

CRTC guidance says you can rely on an address that was conspicuously published only if it wasn’t published with a statement refusing messages, and your message is relevant to the person’s business role. You carry the burden of proof, so keep the source on each lead. Campaign targeting can leave Canada out until you have that sorted.

Templates to start from

Simple introduction
Three short emails: who you are, one useful detail, a polite close.
Ask before pitching
Asks whether a short pitch is welcome before sending one. Low pressure, good reply rates.
Partnership proposal
Proposes working together when your audiences overlap, and says what each side gets.

Integrations that fit

Segment
Send Inboxed replies, meetings and other events to Segment as track calls, with the lead’s email as userId.
Supabase
Insert a row into your Supabase table for every Inboxed reply, meeting or other event.
HubSpot
Interested leads go to HubSpot as contacts with the reply as a note; opt-outs sync both ways and deals sync two-way.
Snitcher
Name the companies visiting your website with Snitcher’s IP 2 Company API and your own key.
Slack
Get a Slack message when a lead replies with interest, plus optional alerts for meetings, bounces and campaign events, through an incoming webhook.
Linear
Create a Linear issue in a team when a lead replies or books a meeting, with an optional label.

Questions

Do we need open tracking?: No. Tracking is optional per campaign and off unless you turn it on. Opens are estimates either way; replies are what count.
Can we send from our main domain?: You can, but many teams use a separate domain for cold email so their main domain’s reputation stays separate. The domain checker shows SPF, DKIM and DMARC for each.
Is there a per-seat price?: No. Invite the whole team; you pay $1 per 1,000 emails sent from a prepaid wallet.

Warm up today. Launch when you’re ready. Pay only for emails that send.

No subscription, no card to start. Connect a mailbox and warmup begins in under a minute.

Start free See how pricing works