Suggest a resource for their list
Suggests a genuinely relevant resource to the curator of a resource list, and says why it fits their readers.
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Subject lines
- A resource for your renters' list(used in the template)
- A resource for your renters' list
- For your list of renter resources
The email
Email 1 · day 1
A resource for your renters' list
Hi {{first_name}}, Your list of resources for first-time renters is one of the most useful I've found, and I've shared it with people we help. We're a small nonprofit, and we recently published a guide to budgeting for a first rental: deposits, fees and the costs people forget, with a simple worksheet. I noticed the list doesn't have anything on budgeting yet. Would you like me to send it so you can see whether it fits? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a nonprofit that wrote a guide on budgeting for first-time renters.
When to use it
When a page exists specifically to list resources on a topic and yours would genuinely help its readers.
Why it works
- Curators want their lists to be good. A relevant suggestion helps them.
- Explaining what's missing from the list (without criticising it) gives a reason to add yours.
- It's honest about who you are.
How to adapt it
- Explain specifically what your resource adds that the list doesn't already cover.
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