Share original research
Offers a writer original data you've published, relevant to a topic they cover often.
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Subject lines
- New data on rental listings(used in the template)
- Data for your next piece on rents
- New data on rental listings
The email
Email 1 · day 1
New data on rental listings
Hi {{first_name}}, You write about the rental market often, so this might be useful: we've just published an analysis of rental listings across the region over the past three years, looking at how long homes stay listed and how often prices are cut. The method and the full data are public on our site. Would you like me to send the summary? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a property data company that published a study of rental listings.
When to use it
When you've published original research and the writer covers that topic regularly.
Why it works
- Writers value new data they can cite. It saves them research.
- It's specific to what they write about.
- It doesn't ask for coverage, just offers the material.
How to adapt it
- Describe your actual findings briefly and accurately. Don't overstate them.
- Explain your method in one line so they can judge whether to trust it.
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