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Broken link on their page

Tells a site owner about a broken link on their page, and mentions your page as one possible replacement.

Link building

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Subject lines

  • A broken link on your composting page(used in the template)
  • A broken link on your composting page
  • Small fix for your site

The email

  1. Email 1 · day 1

    A broken link on your composting page

    Hi {{first_name}}, I was reading your page on home composting and noticed the link to the guide on worm bins no longer works. It goes to an error page. If you're looking for a replacement, we have a guide on setting up a worm bin that covers similar ground, and I'm happy to send the link. No pressure either way; I just thought you'd want to know about the broken one. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a gardening website that found a dead link on a resource page.

When to use it

When you find a genuinely broken link on a relevant page and your page is a real, comparable replacement.

Why it works

  • You're helping first: the broken link is useful information whether or not they use your page.
  • Giving the exact location saves them time.
  • Offering your page as one option, not a demand, keeps it honest.

How to adapt it

  • Give the exact page and the link text. Vague 'I found broken links' emails look automated.
  • Only suggest your page if it covers the same thing. Otherwise just report the link.

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