Legal: marketing for law firms

Subject lines

• Website enquiries at {{company}}(used in the template)
• Enquiries from your website
• Website enquiries at {{company}}

The email

1. Email 1 · day 1

   Website enquiries at {{company}}

   Hi {{first_name}}, We do marketing only for law firms, so we're used to working within bar advertising rules. The first thing we usually look at isn't advertising, it's what happens to the enquiries a firm already gets: how quickly someone replies, and how many are never followed up. Would it be useful to talk through how {{company}} handles that today? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a marketing agency that works only with law firms.

When to use it

For law firm partners or marketing managers. Make sure your proposed marketing respects their bar's advertising rules.

Why it works

• Specialising in law firms shows you understand their constraints.
• Talking about enquiry handling (not 'more clients') is practical and credible.

How to adapt it

• Describe your actual experience with law firms.
• Avoid any language promising case outcomes or client numbers.