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Agency: one search observation

An SEO agency opens with one specific, checkable observation about the prospect's site in search results.

First touchAgencies

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Uses an AI line. {{ai_line}} is filled by Write AI lines, which runs on your own AI provider account and adds the ai_line field to your leads. Until you run it (or import an ai_line column), Inboxed won’t launch a campaign that uses it.

Subject lines

  • {{company}} in search results(used in the template)
  • {{company}} in search results
  • Something I noticed searching for you

The email

  1. Email 1 · day 1

    {{company}} in search results

    Hi {{first_name}}, {{ai_line|I searched for firms like yours in your area and had a look at how your site appears in the results.}} I run a small search agency for professional services firms. If it's useful, I can send three specific things I'd change, in plain language, whether or not we ever work together. Shall I? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an SEO agency writing to owners of professional services firms.

When to use it

When you can make a real, checkable observation about their search presence, by hand or with AI lines.

Why it works

  • A checkable fact is far more credible than 'your SEO could be better'.
  • It's something they can verify in a minute, which builds trust.
  • The fallback is honest when no observation was found.

How to adapt it

  • Run Write AI lines with a prompt about what their homepage title says, or write the line by hand.
  • Replace the follow-up offer with what your agency actually delivers.

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