Academia: website for a research lab
A design studio offers a professor or lab lead a clearer website to present their research, publications and openings.
First touchEducation and academiaAgencies
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Uses an AI line. {{ai_line}} is filled by Write AI lines, which runs on your own AI provider account and adds the ai_line field to your leads. Until you run it (or import an ai_line column), Inboxed won’t launch a campaign that uses it.
Subject lines
- Your lab's website(used in the template)
- Your lab's website
- Presenting your group's research
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
Your lab's website
Hi {{first_name}}, {{ai_line|I came across your group's research while reading about recent work in your field.}} We design websites for research groups, so prospective students, collaborators and funders can find your publications, projects and openings quickly. Would a clearer lab website be useful? I'm happy to work within your university's hosting and brand rules. {{sender_first_name}}
Email 2 · day 8 (7 days after the previous one, if there’s no reply)
Re: Your lab's website
Hi {{first_name}}, If timing is better between terms, just say when, and I'll get back in touch then. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a UX and web design studio writing to principal investigators.
When to use it
For professors and lab leads whose group pages are out of date or hard to navigate. Faculty often own their lab sites directly.
Why it works
- Academics care about recruiting students, being found by collaborators and showcasing publications.
- A specific reference to their research (via AI line or by hand) shows genuine interest.
- It respects university rules by asking about hosting constraints.
How to adapt it
- Use an AI line that references their research area, or write one by hand.
- Check whether the university has a mandatory web template before pitching a full redesign.
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