Education: software to a department
An education software company writes to a department head about a teaching admin problem, timed around the academic calendar.
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Subject lines
- Marking at the end of term(used in the template)
- Marking at the end of term
- Grading load in your department
The email
Email 1 · day 1
Marking at the end of term
Hi {{first_name}}, End-of-term marking tends to land on everyone in a department at once. Our software helps by letting teaching teams share marking rubrics and reuse feedback comments, so consistent feedback takes less time. Would you be open to trying it with one course next term? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an assessment software company writing to university department heads.
When to use it
For department heads or programme directors, ideally a couple of months before the busiest marking period.
Why it works
- Marking and feedback workload is a shared, familiar pain in academic departments.
- Timing it before the busy period makes it actionable.
- Offering a pilot with one course respects how universities buy.
How to adapt it
- Mention procurement realities: a pilot with one course is usually easier than a department-wide decision.
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