SaaS: founder to founder
A founder writes to another founder plainly and briefly, the way founders talk to each other.
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Subject lines
- Billing at {{company}}(used in the template)
- Founder to founder
- Billing at {{company}}
The email
Email 1 · day 1
Billing at {{company}}
Hi {{first_name}}, Founder here, so I'll be direct. At my last company, we lost a couple of months of engineering time building billing for usage-based plans. That's why I started building billing software for SaaS teams. If usage-based pricing is anywhere on your roadmap, I'd be happy to share what we learned, even if you build it yourselves. Worth a 20-minute call? {{sender_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for the founder of a billing software startup writing to founders of early-stage SaaS companies.
When to use it
When you're a founder selling to founders of companies at a similar stage.
Why it works
- Founders respond to other founders who are direct and don't waste words.
- Sharing your own experience of the problem makes it relatable.
- The ask is a short conversation, not a demo.
How to adapt it
- Write your own story of the problem in one or two sentences.
- Send from the founder's mailbox, signed with their full name.
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