Domain reputation
Domain reputation is the part of sender reputation tied to your domain name: the From: domain and the domains that sign and authenticate your mail.
How it affects cold email
Because it follows the domain, not the server, domain reputation moves with you when you change tools or IPs. That is why many teams send cold email from a separate domain, so mistakes don’t affect the domain used for invoices and support.
Links matter too: blocklists such as the Spamhaus DBL list domains with poor reputation (Spamhaus), and a listed domain in your links or From: address hurts placement.
How Inboxed handles it
- Inboxed checks every sending domain against Spamhaus DBL, SURBL and URIBL every 6 hours and pauses its mailboxes if it’s listed.
- Connect Google Postmaster Tools with your own Google account and Inboxed reads your Gmail spam rate, authentication pass rates and delivery errors once a day.
Related terms
Sources
Sources checked on 8 November 2026. Rules change, so check the source before you rely on a detail.
- Domain Blocklist FAQ · Spamhaus
- Email sender guidelines · Google, Gmail Help
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