Sender reputation

How it affects cold email

Reputation decides whether a correctly authenticated email reaches the inbox or spam. It goes up when people read, reply and rescue your mail from spam, and down with bounces, spam traps, complaints and sudden jumps in volume.

Providers don’t publish their scoring. They do publish requirements and limits, such as Google’s guidance to keep the spam rate below 0.1% and never reach 0.3% (Google).

How Inboxed handles it

• Inboxed protects reputation with free warmup, daily limits and random gaps between sends, verification before sending, a suppression list every campaign checks, and automatic pauses: a mailbox pauses above 5% hard bounces (after at least 20 sends), a campaign above 8% (after at least 50), and every mailbox on a domain pauses if the domain is blocklisted.