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Early access: send from your own mailbox today. What works

One-line nudge

A deliberately tiny follow-up for when your first email was already complete and just needs to resurface.

Follow-ups

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Subject lines

  • Speaking at our spring event(used in the template)
  • Speaking at our spring event
  • An invitation to speak

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

  1. Email 1 · day 1

    Speaking at our spring event

    Hi {{first_name}}, I organise a one-day event for operations leaders in logistics, held each spring. Your writing on warehouse safety is some of the most practical I've read, and I'd love you to give a 20-minute talk on it. Speakers get travel covered and a seat at the speaker dinner. Would you be open to it? {{sender_first_name}}

  2. Email 2 · day 5 (4 days after the previous one, if there’s no reply)The email this template is about

    Re: Speaking at our spring event

    Hi {{first_name}}, would a short call make it easier to decide? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a conference organiser inviting a speaker.

When to use it

When the first email had everything needed to say yes, and adding more would only make it longer.

Why it works

  • It brings the original email back to the top of the inbox without repeating it.
  • Being brief signals respect for their time.
  • It works best when the first email had a clear, specific ask.

How to adapt it

  • Only use it after a strong, specific first email. After a vague one, add context instead (see Follow-up 1).

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