Follow-up 4: one easy question

Subject lines

• Where feedback goes at {{company}}(used in the template)
• Customer feedback at {{company}}
• Where feedback goes at {{company}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 4 emails

1. Email 1 · day 1

   Where feedback goes at {{company}}

   Hi {{first_name}}, When a customer tells your support team about a missing feature, how does that reach the product team at {{company}}? We make a tool that collects that feedback in one place and links it to the customer, so the roadmap discussion has real names behind it. Is that a gap for you? {{sender_first_name}}

2. Email 2 · day 5 (4 days after the previous one, if there’s no reply)

   Re: Where feedback goes at {{company}}

   Hi {{first_name}}, Most teams I talk to have feedback in three places: the support tool, a sales notes field and a spreadsheet someone started. Sound familiar? {{sender_first_name}}

3. Email 3 · day 10 (5 days after the previous one, if there’s no reply)

   Re: Where feedback goes at {{company}}

   Hi {{first_name}}, Happy to share how one product team set up a weekly feedback review, if that would help. {{sender_first_name}}

4. Email 4 · day 16 (6 days after the previous one, if there’s no reply)The email this template is about

   Re: Where feedback goes at {{company}}

   Hi {{first_name}}, To save us both time, could you reply with a number? 1. Interested, let's talk 2. Interested, but ask me again in a few months 3. Not for us Any answer is useful. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a customer feedback platform writing to product managers.

When to use it

As the last or second-to-last email, when you suspect the reader is interested but busy.

Why it works

• Replying '2' is easier than writing a sentence, and it still tells you what you need to know.
• Offering 'not interested' as an option makes it safe to say no, which beats silence.
• It ends the sequence with clarity for both sides.

How to adapt it

• Write three options that match what people really say to you: yes now, later, no.
• Honour the answer. If someone replies 3, stop and suppress them.