Local business: website improvement

Subject lines

• Your menu on a phone(used in the template)
• Your menu on a phone
• A note about your website

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Your menu on a phone

   Hi {{first_name}}, I'm a web designer based in {{city|town}}. I was looking at the {{company}} website on my phone and the menu is a scanned image, so it's hard to read without zooming. I could turn it into a proper page that's easy to read and easy for you to update. Happy to show you a quick mock-up of what it would look like first. Would that be useful? {{sender_first_name}}

2. Email 2 · day 7 (6 days after the previous one, if there’s no reply)

   Re: Your menu on a phone

   Hi {{first_name}}, If it's easier, I can drop by on a quiet afternoon to show you. Just let me know when suits. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a freelance web designer writing to restaurants in their city.

When to use it

For local businesses where you've looked at their site and spotted one fixable problem.

Why it works

• Being local is a real reason to write, and you can offer to meet in person.
• One concrete observation shows you looked.
• Offering to show the fix first lowers the risk for them.

How to adapt it

• Write the specific problem you saw on their site per lead, or use an AI line.
• Mention your area only if you really are nearby.