Local supplier introduction
A local supplier introduces itself to nearby businesses, offering a sample or tasting.
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Subject lines
- Coffee from just down the road(used in the template)
- Coffee from just down the road
- A local roaster in {{city|town}}
The email
Email 1 · day 1
Coffee from just down the road
Hi {{first_name}}, We're a small coffee roaster based in {{city|town}}, roasting every week, and we deliver to cafés nearby. I'd love to drop off a bag of our house blend for you to try, no commitment. Would that be okay? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a local coffee roaster writing to cafés.
When to use it
When you supply something physical to local businesses and can offer a sample.
Why it works
- A sample is worth more than any description.
- Being nearby means fresh delivery and personal service, which is a real benefit.
- It's short and friendly, like a neighbour introducing themselves.
How to adapt it
- Describe your product in one honest sentence.
- Offer a sample you can actually deliver.
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