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Legal: software for law firms

A legal software company writes to law firm managers about client intake admin.

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Subject lines

  • New client intake at {{company}}(used in the template)
  • New client intake at {{company}}
  • Conflict checks and intake forms

The email

  1. Email 1 · day 1

    New client intake at {{company}}

    Hi {{first_name}}, For many small firms, taking on a new client still means an emailed form, a manual conflict check and re-typing details into the case system. Our intake software does those three steps in one place. Is intake something {{company}} would like to simplify this year? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a client intake software company writing to small law firms.

When to use it

For managing partners or practice managers at small and mid-sized firms.

Why it works

  • Intake admin (forms, conflict checks) is a universal law firm pain.
  • It speaks in their terms without overpromising.

How to adapt it

  • Describe only what your software actually does.

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