Upsell: a feature that fits them
Tells an existing customer about a new feature that fits how they already use your product.
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Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Subject lines
- A new feature for {{company}}(used in the template)
- Something new that fits how you work
- A new feature for {{company}}
The email
Email 1 · day 1
A new feature for {{company}}
Hi {{first_name}}, Your team answers a lot of questions in several languages, so I thought you'd want to know about our new translation feature: replies are translated automatically, and agents see the original next to the translation. It's included in your plan. Would you like help turning it on for one team first? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a helpdesk software company announcing a new feature to existing customers.
When to use it
For current customers whose usage suggests they'd benefit. Better than a mass announcement to everyone.
Why it works
- Connecting the feature to how they already work makes it relevant.
- Offering help to set it up turns a sales email into service.
How to adapt it
- Explain the link between their usage and the new feature in one line.
- Be clear if the feature costs extra.
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