Who's the right person?

Subject lines

• Who handles contracts at {{company}}?(used in the template)
• Who handles contracts at {{company}}?
• A quick pointer, {{first_name}}?

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Who handles contracts at {{company}}?

   Hi {{first_name}}, I'm trying to find the person at {{company}} who looks after how customer contracts get signed and stored. It might be sales operations, legal or finance, depending on the company. Would you be able to point me in the right direction? A name is plenty. Thanks, {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: Who handles contracts at {{company}}?

   Hi {{first_name}}, For context, we make e-signature software, and I'd like to ask that person whether contracts are slowing down deals. If it's you, I'm happy to explain in a couple of lines. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an e-signature software company writing into a company with no obvious buyer.

When to use it

When you know the company is a fit but can't tell who decides. Write to one or two people, not the whole team.

Why it works

• Asking for directions is a small favour most people are happy to do.
• Describing the responsibility, not a job title, makes it easier for them to think of someone.
• A referral from inside the company is a warmer start than a second cold email.

How to adapt it

• Describe the work the right person does, in plain words.
• Don't write to many people at the same company at once. It looks like spam inside their organisation.