Role invitation to a candidate

Subject lines

• A backend role you might like(used in the template)
• A backend role you might like
• Backend engineering at our team

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   A backend role you might like

   Hi {{first_name}}, I'm hiring a backend engineer for our payments team and thought of you because of your work on distributed systems. The short version: a team of six, mostly Go, fully remote within Europe, and a salary range of 85 to 105 thousand euros. Would you be open to a short chat about it? If you're happy where you are, a quick no is fine, and I won't follow up more than once. {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: A backend role you might like

   Hi {{first_name}}, Just once more, as promised. If the timing isn't right, would you like me to let you know about future roles instead? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an in-house recruiter at a fintech company hiring a backend engineer.

When to use it

When you have a real, open role and a reason to think this person fits. Recruiting emails are still commercial email; respect opt-outs.

Why it works

• Including the salary range answers the first question every candidate has.
• Saying why you thought of them shows it isn't a mass message.
• An easy 'not now' option keeps the door open for later roles.

How to adapt it

• Use the real salary range and location policy. Hiding them wastes everyone's time.
• Write the reason you thought of them per lead, or use an AI line based on their public work.