Real estate: lease coming up

Subject lines

• Before your office lease renewal(used in the template)
• Your office lease
• Before your lease renewal

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Before your office lease renewal

   Hi {{first_name}}, I help businesses in {{city|your city}} negotiate office leases from the tenant's side. Most renewals I see would have gone better if the tenant had started looking at options a year ahead. It's when you have the most leverage with your current landlord. Is {{company}}'s lease something you're thinking about yet? {{sender_first_name}}

2. Email 2 · day 7 (6 days after the previous one, if there’s no reply)

   Re: Before your office lease renewal

   Hi {{first_name}}, For context, in most of my deals the landlord pays the broker fee, not the tenant. Happy to explain how that works if it's useful. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a commercial tenant-representation broker.

When to use it

When public or third-party data suggests a company's lease ends within 12 to 24 months.

Why it works

• Lease decisions take time, and many tenants start too late.
• Explaining that the landlord usually pays the tenant's broker removes a common objection.
• The ask is a short conversation, not a commitment.

How to adapt it

• Confirm how fees work in your market before saying who pays.
• Don't claim to know their lease date unless the information is public.