Re-engage a past contact
For old leads or past customers: says what changed since you last spoke.
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Not a cold email. This one is for people who already know you: customers, past prospects or contacts who asked to hear from you.
Fill-in starter. Text in [square brackets] is yours to write. Inboxed highlights it in the editor and won’t launch until it’s replaced.
Subject lines
- It's been a while, {{first_name}}(used in the template)
- Since we last spoke
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
It's been a while, {{first_name}}
Hi {{first_name}}, We spoke a while ago about [topic]. Since then we've [one real change: new feature, new service, simpler pricing]. If it's worth another look for {{company}}, I'm happy to walk you through it. If not, no problem at all. {{sender_first_name}}
Email 2 · day 7 (6 days after the previous one, if there’s no reply)
Re: It's been a while, {{first_name}}
Hi {{first_name}}, Just following up once. Reply with "later" and I'll check back in a few months instead. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for any business; you fill in what changed.
When to use it
For old leads or past customers, when something real has changed since you last spoke.
Why it works
- It leads with the change, which is the only good reason to write again.
- Replying 'later' is offered as an easy option.
How to adapt it
- Fill in the topic and the one real change since you last spoke.
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