Meeting request with two times

Subject lines

• A short call before your renewal(used in the template)
• Tuesday or Thursday?
• A short call about your renewal

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   A short call before your renewal

   Hi {{first_name}}, Many companies review their business insurance a few months before renewal, which is when a second quote is most useful. If {{company}} would like one, I can do a 15-minute call to understand your cover. Would {Tuesday at 10|Tuesday at 2} or {Thursday at 11|Thursday at 3} suit you? If neither does, suggest a time and I'll make it work. {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: A short call before your renewal

   Hi {{first_name}}, If it's easier, reply with your renewal month and I'll get in touch closer to then. {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. {a|b} picks one option per lead. Written for a commercial insurance broker writing to finance directors of mid-sized firms.

When to use it

When there's already a reason to talk (a renewal date, a public trigger) and you want to cut the back-and-forth of scheduling.

Why it works

• Choosing between two options is easier than inventing a time.
• Offering a fallback keeps it from feeling like a trap.
• Spintax rotates the times across leads, so your calendar doesn't fill one slot.

How to adapt it

• Put your own real availability in the spintax options and keep the list current.
• If you use a booking page, you can link it in the follow-up, not the first email.