Manufacturing: maintenance services
An industrial maintenance company writes to plant managers about unplanned downtime, offering an assessment.
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Subject lines
- Unplanned downtime at {{company}}(used in the template)
- Unplanned downtime at {{company}}
- Maintenance on your line
The email
Email 1 · day 1
Unplanned downtime at {{company}}
Hi {{first_name}}, We look after maintenance for production lines in {{region|your region}}, mostly conveyors, packaging machines and compressors. Most plants we work with call us after an unplanned stop. If it's useful, we can walk your line once and give you a short list of what we'd watch, before anything fails. Would that help? {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an industrial maintenance contractor writing to plant managers.
When to use it
For plant or maintenance managers at manufacturing sites in your service area.
Why it works
- Unplanned downtime is the problem plant managers think about most.
- Offering to walk the line is practical and concrete.
How to adapt it
- Describe the equipment types you specialise in.
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