Logistics: freight broker to shippers
A freight broker writes to shipping managers about a specific lane or problem, not a generic capacity pitch.
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Subject lines
- Freight out of {{city|your area}}(used in the template)
- Your loads out of {{city|your area}}
- Freight capacity for {{company}}
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
Freight out of {{city|your area}}
Hi {{first_name}}, We're a freight brokerage that specialises in refrigerated loads from {{city|your area}} to the coast. If {{company}} has a lane where carriers keep falling through or rates jump around, I'd be glad to quote it, so you have a second option. Which lane gives you the most trouble? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: Freight out of {{city|your area}}
Hi {{first_name}}, No need for a call. If you send me one lane and a typical load, I'll reply with a quote. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a freight brokerage writing to shipping managers at manufacturers.
When to use it
For shipping or logistics managers at companies that move regular freight.
Why it works
- Shippers get many generic broker emails. Being specific about lanes and problems stands out.
- Offering a quote on one lane is a small, testable first step.
How to adapt it
- Name the lanes or equipment you specialise in.
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