Pitch a guest article
Pitches a specific guest article to an editor, with a working title and an outline, not a request for a backlink.
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Subject lines
- Article pitch: accessible forms(used in the template)
- Article pitch: accessible forms
- A pitch for your readers
The email
Email 1 · day 1
Article pitch: accessible forms
Hi {{first_name}}, I'd like to pitch an article for your readers: "Five form patterns that lock out screen reader users, and the fix for each." It would be original, around 1,500 words, with before-and-after code for each pattern. I test sites for accessibility for a living, so the examples come from real audits, anonymised. Would that be a fit for the site? {{sender_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for an accessibility specialist pitching to a web design publication.
When to use it
For publications that accept contributed articles. Read their guidelines first and follow them.
Why it works
- Editors want useful articles. A specific title and outline show you can deliver one.
- It makes clear the piece is original and written for them.
- It doesn't ask for links, which many editors read as a sign of low-quality guest posts.
How to adapt it
- Pitch a topic their site hasn't covered recently. Check first.
- Follow their contributor guidelines, even if that means not emailing at all.
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