Consulting: share a point of view
A consultant shares a short, opinionated view on an issue in the prospect's industry and invites a response.
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Subject lines
- A view on annual plans(used in the template)
- An opinion about annual plans
- A view on annual plans
Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.
The sequence: 2 emails
Email 1 · day 1
A view on annual plans
Hi {{first_name}}, A view I hold after years of pricing work: most software companies give away more on annual plans than they need to, because the annual reduction was set once in the early days and never tested. I might be wrong about {{company}}. When did you last test yours? {{sender_first_name}}
Email 2 · day 6 (5 days after the previous one, if there’s no reply)
Re: A view on annual plans
Hi {{first_name}}, If it's useful, I can describe a simple way to test it with new customers only, without touching existing contracts. {{sender_first_name}}
{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a pricing consultant writing to leaders of software companies.
When to use it
When you have a clear, defensible opinion your buyers will find interesting, even if they disagree.
Why it works
- A point of view shows expertise more convincingly than a list of services.
- Inviting disagreement starts a real conversation.
- It's useful even without a reply.
How to adapt it
- Write your own opinion, in two or three sentences. It should be specific enough that some readers disagree.
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