Specific compliment, then a question

Subject lines

• Your writing at {{company}}(used in the template)
• Your recent article
• Something I noticed at {{company}}

Follow-ups reply in the same thread, so they’re sent as “Re:” the first subject.

The sequence: 2 emails

1. Email 1 · day 1

   Your writing at {{company}}

   Hi {{first_name}}, {{ai_line|I've been reading your blog, and the posts are clearer than most in your space.}} One question, since that content clearly gets read: has anyone looked at how long the article pages take to load on a phone? It's often the quiet reason good posts get fewer readers than they deserve. We fix that for content-heavy sites. Happy to run a quick check on two of your pages if you'd like. {{sender_first_name}}

2. Email 2 · day 6 (5 days after the previous one, if there’s no reply)

   Re: Your writing at {{company}}

   Hi {{first_name}}, The check takes me about twenty minutes and you'd get a short note with what I found, whether or not we talk further. Should I go ahead? {{sender_first_name}}

{{first_name}} and similar are filled from each lead; after a “|” is the text used when the field is empty. Written for a web performance agency writing to marketing leads at companies with strong content.

When to use it

When you or your AI lines can say something true and specific about their work. Generic flattery ('love what you're doing') hurts more than it helps.

Why it works

• A specific compliment proves you looked, which is the main thing a cold email has to earn.
• It moves on quickly. The compliment is the reason you noticed them, not the point of the email.
• The fallback line keeps the email honest for leads where no good observation was found.

How to adapt it

• Run Write AI lines on your list first (it uses your own AI provider account), or import an ai_line column from a CSV. Without it, every lead gets the fallback.
• Replace the page-speed question with the question that leads to your offer.