Spintax
Also called: Spin syntax, Text spinning
Spintax is a notation for writing alternatives inside an email, such as `{Hi|Hello|Hey}`, so each recipient gets one of the versions.
How it affects cold email
Large campaigns of identical emails look like bulk mail. Small variations in greetings and phrasing make each email a little different. Spintax doesn’t make a bad email good, and it should never be used to disguise what an email is.
How Inboxed handles it
- Write
{option one|option two}in a subject or body. Inboxed picks one option per lead and step, seeded so a retry sends the same words, and nests up to 5 levels ({Hi|Hello {there|friend}}). Options can be weighted ({Hi::3|Hello::1}) or empty ({|really }), and[[A.|B.|C.]]shuffles sentences (`[[sep= - |a|b|c]]
for lists).{{variables}}and their|fallbackpass through untouched, and\{,\},\|,\[and\]` give literal characters. The editor previews the variations and their similarity; broken spintax blocks launch in the content scan, which explains the first problem it finds.
Related terms
Sources
Sources checked on 8 November 2026. Rules change, so check the source before you rely on a detail.
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